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John Staley Consulting
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Services

Turn-Key Fundraising Services

Staley Consulting provides turn-key services for community-based organizations interested in developing alternate operating revenues.  Below are non-tax revenue sources commonly utilized by community organization to provide operating revenues, such as fees, sponsorships, net revenue enterprises, partnerships, and annual giving programs. Staley Consulting can assist your organization discover resources whether you are looking for total project management or basic funding guidance.

Identifying Fee-Based Revenue Sources

Identifying Fee-Based Revenue Sources

Identifying Fee-Based Revenue Sources

Fee based revenues are generated from direct sales of facility use and program activities to those who participate in community-based facilities and associated programs.

  • Strategy and Planning
  • Full Program Assessment and Development
  • Market Research and Feasibility
  • Competitive Analysis
  • Sales Planning
  • Cost Analysis
  • Final Facility and Business Plan Analysis

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Capital Campaign Fundraising

Identifying Fee-Based Revenue Sources

Identifying Fee-Based Revenue Sources

A capital campaign is a fund-raising strategy to raise a relatively large amount of funds over a short period of time for a defined project.  Success is achieved through generating bandwagon style support in the community.  Campaigns with goals that involve large sums of funding are rarely successful, unless they follow the strategy of conducting a silent phase prior to a public phase.


  • Identify Spearhead Planning Committee
  • Initial Concept Planning
  • Conduct Key Briefings
  • Form the Case Statement
  • Conduct A Campaign Readiness Study
  • Campaign Planning
  • Cultivation Phase
  • Solicitation Phase
  • Celebration and Follow-up Phase

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Establishing Valuable Partnerships

Identifying Fee-Based Revenue Sources

Establishing Valuable Partnerships

Two or more organizations united by common strategy that enable each of the partnering entities to achieve results exceeding those that might be attained through their individual resources.  An example may be by co-locating each organization contributes assets to the other without giving up cost.  The customers of one drive customers to the other.  The positive brand of one cast positive imagery to the other.


  • Develop Successful Strategies be Acknowledging Challenges Upfront
  • Layout of the Community Benefit(s) of a Potential Partnership
  • Understanding the Partnering Organization
  • Discussion and Negotiations
  • Beginning the Partnership

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Net – Revenue Enterprises

Implementing Annual Giving Programs

Establishing Valuable Partnerships

Money generated through product sales, payment for services, and other business opportunities.  It is unrestricted renewable income that creates the path toward sustainability and enhances an organization’s mission.  For public based organizations, it is another tool in an organization’s tool kit that can be used to add overall annual revenue.  Social enterprise is not turning a nonprofit into a business, it is about applying business principles to a tax-exempt nonprofit.


  • Strategy and Planning
  • Identification of Steering and Planning Leadership
  • Assessment of Inventory, Brainstorming, and Evaluation
  • Market Research and Feasibility
  • Competitive Analysis
  • Sales Planning
  • Cost Analysis
  • Full Plan Analysis

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Sponsorship Funding Opportunities

Implementing Annual Giving Programs

Implementing Annual Giving Programs

Sponsorships are essentially commercial advertising opportunities for companies who want to reach customers and therefor expand market share.  Providing locations within building, spots on flyers, and websites or naming of events allows companies the visibility and association of their company brand with positive community organizations.


  • Creation of the Organizational Case Statement
  • Amenity Opportunities Value to Business Prospects Assessment
  • Identification of Assets
  • Inventory of your Impressions
  • Evaluating your Assets
  • Developing the Advertising Package 
  • Prospect Lists 
  • Construction of a Preliminary Proposal
  • Initiation of Contact with Prospects

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Implementing Annual Giving Programs

Implementing Annual Giving Programs

Implementing Annual Giving Programs

Philanthropy is a “come from the heart” type activity.  Gifts are provided that typically help a charity or memorialize someone.  While there are fund raising programs to accomplish different objectives such as acquiring capital dollars for a one time project, annual giving is the process of seeking funds on an annual basis or reoccurring basis, from a constituency to enhance an operating budget, facility upgrades, or other objectives.


Research has shown that once a donor makes a second gift, they have a strong tendency to develop an ongoing giving relationship to the organization.


  • Organizational Case Statement
  • Preparation of the Case Statement
  • Campaign Planning
  • Assessment of the Optimal Project Fund Raising Methods
  • Recruit and Organize the Team
  • Identification of Contributor Prospects
  • Development of the Solicitation Strategy
  • Organize the Campaign Support System

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Instructional Group Seminars & Training

Staley Consulting can provide your team with a broad spectrum of training.  By walking your staff through the development process your team will have a guideline in which to execute their fundraising goals.  We have a variety of training options depending upon your level of need.  Staley Consulting can also work with you to define which parts of the fundraising process your staff is skilled to handle, and determine the areas in which you wish to use our services, in order to make sure you have the tools to succeed.

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Let's Make A Difference Together. Staley Consulting Has Real Experience With Proven Success.

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